The design goal of the M book was to make it function as an easy-to-digest guide. The greatest challenge was organizing so much material into a fun and engaging compendium of everything UMD, for18-year-old freshmen. This cohort, grown up with early exposure to social media and digital interactions, would appreciate instantaneous, and often pictorial, input of information. As such, we developed the design using a mixture of historic and modern images with minimal text, self-consciously friendly typography, and bright colors. Each page of the book mimics that of Instagram, carefully integrated together to stage their relationship.
Creative Direction, Art Direction, Design, Illustration
Photos by John Consoli
We developed a comprehensive marketing strategy with a messaging theme and sequential rollout of print pieces, starting with this accordion "search" booklet used for recruitment, followed by admissions package and enrollment package. Each piece has #BeATerp, #NowATerp, and #AlwaysATerp displayed as key messages on various platforms (print, web, email, social media, and text messages). The cover of this piece highlights five strong characteristics of UMD students. We did inventive type treatments and added tactile embossing finish to attract readers' attention and invite them into the piece. The piece has featured fun illustrations, eye-catching infographic, and vibrant and bold photography and also used gold, black, and red signature school colors throughout.
Creative Direction, Art Direction, Design, Illustration
Photos by John Consoli
The Office of Strategic Communications established a new brand for the university to provide an umbrella for all communications, marketing and fundraising messaging across campus. Fearless Ideas, which will serve the university during its largest fundraising campaign, emphasizes Maryland’s strengths in research, innovation, advocacy, entrepreneurship, and academics, the arts and athletics. We created a distinct visual identity, succinct brand guidelines and a series of four messaging buckets for targeted times of the year. From that foundation, we spearheaded the campus-wide adoption of this brand—Fearless Ideas is woven into videos, print and digital graphics, posters, T-shirts, light-pole banners and social media graphics for units to distribute. External promotion of the brand has included newspaper ads, billboards, bus wraps, and airport and mall installations.
Art Direction, Design, Environmental Design
Photos by John Consoli
Creative Direction, Art Direction, Branding, Design
Photos by John Consoli
The Office of Strategic Communications organizes and directs the promotion of Maryland Day, the University of Maryland’s largest community outreach event. We created the Maryland Day visual identity, which appears in the program, website, mailer and much more. The efforts culminate in attracting tens of thousands of visitors from across the region each year.
Creative Direction, Art Direction, Identity, Design, Campaign
Photos by John Consoli
Terp is the university magazine, published in the spring, fall and winter and mailed to up to 185,000 households. It offers award-winning feature writing, photos and design to connect the University of Maryland community.
Art Direction, Design, Illustration
Photos by John Consoli
Art Direction, Design
Photos courtesy of Rutka Weadock Design, Ashton Design, and Bruce Weller Photography
