The design goal of the M book was to make it function as an easy-to-digest guide. The greatest challenge was organizing so much material into a fun and engaging compendium of everything UMD, for18-year-old freshmen. This cohort, grown up with early exposure to social media and digital interactions, would appreciate instantaneous, and often pictorial, input of information. As such, we developed the design using a mixture of historic and modern images with minimal text, self-consciously friendly typography, and bright colors. Each page of the book mimics that of Instagram, carefully integrated together to stage their relationship.
Creative Direction, Art Direction, Design, Illustration
Photos by John Consoli